Marketing & Media Services
OUR CREATIVITY AND INNOVATION PROMOTE YOUR BRAND BEFORE, DURING AND WELL AFTER THE EVENT.
Comtecgroup provides a dedicated team for your event’s strategic planning and marketing needs.
Our marketing and media teams take pride in going above and beyond, leveraging event publicity to increase your brand stability and make a long-lasting impact. Their creativity and innovation will contribute to promoting your brand before, during and well after the individual event.
Comtecgroup’s range of marketing channels reaches the correct target audience for each event, with a large marketing database and innovative strategies. With optimal exposure, you can rest assured the event will draw the guests you want – as well as those you least expected.
KEY SOLUTIONS AND TECHNICAL EXCELLENCE FOR ALL DIGITAL AND ONLINE COLLATERAL
At Comtecgroup, we understand the importance of a streamlined and consistent brand. The website of each event, as the main outward-facing informational resource, is integral to that effort. Therefore, we have an in-house web development team that provides key solutions and technical excellence for all digital and online collateral.
As the core promotional tool connecting people to the event, the website is tailored to your specific needs, goals and marketing targets. Comtecgroup event websites are live, managed and updated with new information on a regular basis. Website analytics are reviewed on a monthly basis, for detailed insight on how to revise content for the most effective user interactions.
ENSURE MAXIMUM EXPOSURE IN ALL MEDIA – SOCIAL, ONLINE, BROADCAST, PRINT AND MORE.
Event Social Media
Social media, as the largest forum in the world, is an important tool in reaching potential event participants.
Comtecgroup establishes social media accounts for each event, sharing important up-to-the-minute details, increasing brand awareness, and allowing potential participants to network prior, during and following the event. Social media initiatives to promote your event can include sponsored campaigns, targeted audience campaigns, general content campaigns, re-marketing during a designated time, or ongoing engagement surrounding the event to develop brand awareness.
In addition, our Marketing, Promotion and Media Department ensures maximum exposure for your event and brand through other media – online, broadcast, print and more. This includes turning to professional journals, complementary events, relevant societies and associations, local institutions, and e-calendars for promotion of the event.
To reach the most likely potential participants, Comtecgroup maintains a large database of resources and personnel in the medical, business and sporting fields. Furthermore, each marketing initiative is carefully monitored and measured to ensure the most cost-effective outcomes.
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